The Radio Problem: A Disconnect From Reality
Mark Lalonde discusses the problem of getting added to mainstream radio rotation in 2019, no matter what you’ve accomplished.
Why “Stray” Must Build Stream Before Releasing an EP/LP
Mark Lalonde’s editorial today discusses how important it is for “Stray” to build streaming numbers over the next few weeks.
Career Trajectories & Grace; All’s Right With The World
Mark Lalonde compares Julia Michaels’ career with Grace’s in order to understand why Grace’s career growth is perfectly imperfect.
Grace Has Gone Global
Mark Lalonde discusses the dominance of Grace’s international fans on Spotify.
Happy New Year! State of The GraceVerse on January 1st, 2019
Mark Lalonde takes note of Grace’s current statistics in order to properly assess the impact the imminent new music will have when it drops this month.