by VanderVault Staff | Aug 17, 2019 | Op-Ed
The VanderVault Staff have written an interesting essay regarding the root causes of a “viral” pop music success when artists are transported from the ranks of a “working artists” to “stars” and beyond. It is solidly based on the work of Canadian writer Malcolm Gladwell’s book “The Tipping Point”. The article provides a very sober view of Grace’s career thus far, what levels of success may soon be coming and what factors may have been hindering her so far but may soon be behind her.
by Mark Lalonde | Mar 20, 2019 | Op-Ed
Mark Lalonde shares his struggles with controlling his urge to “armchair manage” Grace’s career.
by Mark Lalonde | Mar 14, 2019 | Op-Ed
Mark Lalonde discusses Grace’s epic interview with Zach Sang yesterday. Much was revealed, and it needs to be talked about.
by Mark Lalonde | Feb 18, 2019 | Op-Ed
Mark Lalonde discusses the potential differences between Columbia Records handling of “Clearly” vs. what should happen with “Stray”.
by Mark Lalonde | Dec 11, 2018 | Op-Ed
Mark Lalonde reflects on comments made by the U.K. Chief of Columbia Records regarding the challenge of creating a superstar in this era, and how Grace has what it takes to become that superstar.
