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Each video view will count as 1/3,750th of an album sale, or for every 3,750 views one album sale will be registered for the artist in question.
Hits Magazine predicts that this will further skew the charts toward Hip Hop, and Rap while further distancing Country, Rock and Indie genres.
On the upside, this will incentivize labels to more heavily invest in music video production. It will likely be much more common to have music videos produced for multiple tracks on an album even if said videos aren’t officially attached to “pushed” singles.
This is a positive harbinger for long-form videos, or individual videos that can be played in sequence (by playlist) to string together a long-form narrative as I suggested back in September for Grace…
Please note that video streaming equivalents for album sales were previously registered for compensation purposes, but they did not, until now, count toward their ability to aid an artist to chart on Billboard’s Top 200.
Grace’s recent YouTube video counts are decent, but not spectacular, so they likely won’t help her to chart in the short term, but her success rate on YouTube has been increasing steadily since she began releasing music in 2019, so this bodes well for future releases and the chance that a greater portion of the tracks will receive properly budgeted music videos.
I’d love to see Grace work with director Joakim Carlsson again on future videos, as well as Blythe Thomas who has been getting higher and higher profile music video projects herself of late.