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This year, at least so far, Saturday Night Live (SNL) has primarily showcased well established (and mostly mega) music stars such as Billie Eilish, Taylor Swift, Camila Cabello, Chance the Rapper, Coldplay and Harry Styles with upcoming guests including DaBaby, Niall Horan and Lizzo scheduled for December.

The one notable exception to that list of top 10 album and singles charters above is a 20-year-old Columbia recording artist by the name “King Princess” who appeared as the shows musical guest on November 23rd, 2019.

I’ve recently mentioned in our VanderVault discussion forums how I believed that Columbia chose King Princess over Grace to use this rare opportunity to squeeze in an up-and-coming act into the lineup, which is fine, as they’ve been building hype for King Princess for a full year now, with touring worldwide, press pushes and late night talk show appearances for this artist. They’ve only just begun a similar process with Grace and so it’s not yet the right time.

King Princess (SNL performance of “1950′ on November 23rd):
King Princess (SNL performance of “Hit the Back’ on November 23rd):
This article isn’t intended to bemoan Columbia for not pushing Grace this year (early 2021 is still a remote possibility), but rather to document the benefits of an SNL appearance (which guarantees two nationally broadcast performances).

According to an article published in Billboard interest in King Princess spiked following her performances on SNL.

Her album received a 38% boost in equivalent album units. Downloads of her songs numbered 3,000, which was a leap of 941% over the previous week.

Her full catalog of available songs jumped 16% for the week that followed.

Of the two songs performed that night the first “1950” earned 2,000 downloads and 1.3 million streams, and the second “Hit the Back” 1,000 downloads and 386,000 streams.

Her album debuted on November 9th at #18 on the Alternative Albums chart and has earned 25,000 units to date.

As I stated in my article on Tuesday regarding Grace’s career progression being on track, I feel that Grace will likely make her SNL debut at around this time next year in order to promote “Letters Volume 2”, or if the label intends to release Vol. 2 in March to coincide with the debut of “Stargirl” we may be seeing Grace promote an LP next Fall/Winter on SNL.

We’ll see how this all plays out, but I’d love to watch Grace shake up the scene next year and truly announce her arrival with an SNL appearance.

Side note, Grace would also slay as a host + musical guest. Harry Styles did a fantastic job a few weeks ago doing double duty on the show, but that would all depend on how much Grace’s star rises over the course of the next 10-12 months. A musical guest spot for late 2020, however, is a wholly realistic ambition.

What do you think? Would you like to see Grace on SNL?